G&M Direct Hire Ltd ("we", "our", "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our mobile application and related services.
By using our application, you agree to the practices described in this policy.
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1. Who We Are
Legal Entity: G&M Direct Hire Ltd
Contact:
- Phone: 0208 900 9574
- Email: info@gmdirecthire.co.uk
Data Protection Officer / Responsible Person: Najmulhaid Najeem
2. Information We Collect
We may collect the following types of personal information:
- Full name
- Date of birth
- Driving licence details
- PCO licence details
- Email address
- Driver DVLA check code
- National Insurance number
- Home address
- Photo (for identification purposes)
- Location data (via car trackers and dashcam devices)
- Automatically collected data (via analytics tools, crash logs, performance monitoring, etc.)
- Information about your interaction with our website and mobile application
3. How We Use Your Information
We collect and process your personal data for the following purposes:
- To provide and operate our taxi and hire services
- To verify driver identity and compliance with licensing requirements
- To improve our app performance and customer experience
- To monitor and analyse your interaction with our website and mobile application to enhance and personalise our services
- To monitor vehicle location and ensure service safety
- For fraud prevention and security purposes
- For marketing and service updates (where you have consented)
4. Data Sharing and Disclosure
We do not sell or share personal data with third parties for marketing purposes.
- Data may be shared internally within our platform to deliver services effectively.
- We may use third-party service providers (e.g., analytics, hosting, IT support) solely for operational purposes, under strict confidentiality agreements.
- We do not transfer your data outside the UK or EEA.
5. Data Retention
We retain personal data only for as long as necessary to provide you with the services and features of the app, fulfil our contractual obligations, protect our legitimate business interests, and comply with our legal and regulatory requirements, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
The specific retention periods depend on the type of data and the purpose for which it is collected:
5.1 Account Information
Account details such as your name, email address, phone number, and login credentials are retained for as long as your account remains active.
If you request account deletion, we will delete or anonymise this information within 30 days, unless we are required to retain certain data for legal or regulatory purposes.
5.2 Essential Business & Legal Data
We may retain certain essential customer information where necessary to protect the legitimate interests of G&M Direct Hire or to comply with legal obligations.
This includes information required for:
- Accident or insurance claims
- Penalty Charge Notices (PCNs)
- Contractual disputes
- Regulatory compliance
- Legal proceedings
- Financial or audit obligations
Such data will be retained only for as long as legally required or reasonably necessary, normally for up to 7 years, in line with UK legal and regulatory guidance.
5.3 Private Documents
Sensitive private documents, including but not limited to:
- Driving licence scans
- PCO licence documents
- Identity verification images
will be deleted immediately after they have been verified and are no longer required for validation purposes, unless legal obligations require temporary retention (for example, during an active investigation or dispute).
5.4 Usage Data & Device Information
Usage data, app interaction data, and device information (such as device type, operating system, and crash reports) are retained for up to 12 months for:
- Performance monitoring
- Security
- Fraud prevention
- Service improvement and analytics
Where possible, this information will be anonymised or aggregated.
5.5 Transaction & Payment Records
Transaction records and payment-related data are retained for up to 7 years where required for accounting, financial reporting, and tax compliance under UK law.
5.6 Support Requests & Communications
Support communications and customer service records are retained for up to 24 months for quality control, dispute resolution, and fraud prevention purposes.
5.7 Data Deletion & User Rights
You may request the deletion of your personal data at any time by contacting us at:
Upon receiving a valid request, we will respond within 30 days, in accordance with UK GDPR requirements.
We may retain certain information even after a deletion request if required by law or for legitimate legal purposes, such as defending legal claims or complying with statutory obligations.
Once data is no longer required, it is securely deleted, anonymised, or aggregated so that it can no longer be used to identify you.
6. Security of Your Data
We implement appropriate technical and organisational measures to protect your data, including encryption, secure servers, and restricted access. However, no system is completely secure, and we cannot guarantee absolute security of your data.
7. Your Rights Under UK GDPR
You have the following rights regarding your personal data:
- Right of access – request a copy of the personal data we hold about you.
- Right to rectification – request corrections to any inaccurate or incomplete information.
- Right to erasure – request deletion of your data where applicable.
- Right to restrict processing – request limits on how we use your data.
- Right to object – object to our use of your data in certain circumstances.
- Right to data portability – request a copy of your data in a structured, machine-readable format.
To exercise any of these rights, please contact us at info@gmdirecthire.co.uk.
8. Children's Privacy
Our services are intended for adults. We do not knowingly collect or process personal information from children under the age of 13.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted within the app and/or on our website. Continued use of our services after updates indicates your acceptance of the revised policy.
10. Contact Us
If you have any questions about this Privacy Policy or your personal data, please contact us:
G&M Direct Hire Ltd
Phone: 0208 900 9574
Email: info@gmdirecthire.co.uk
Responsible Person: Najmulhaid Najeem