
Hertz PCO once stood as a go-to name for private hire car (PHV) rentals in London. But as the ride-hailing market grows more competitive, so does the array of rental options available to PCO drivers. From companies like GM Direct Hire and Splend, newer players are shaking up the rental scene with flexible contracts, newer hybrid and electric vehicles, and more driver-focused services.
London’s ride-hailing sector continues to expand rapidly. So, let’s check the best Hertz alternatives, shall we?
Through its PCO program, Hertz offers hire-ready vehicles with the PHV (Private Hire Vehicle) licence already in place. Cars are equipped to meet the daily demands of professional driving in the capital, featuring low-emission models and fully electric options. Unlike traditional leases, these rentals come with short, flexible terms and support services specifically crafted for private hire professionals.
This means drivers don't need to worry about securing their own licence plates or navigating the administrative complexities of setting up a compliant vehicle — the pack comes ready to hit the road.
Hertz PCO helps eliminate the startup friction for new private hire drivers and gives experienced riders dependable, compliant vehicles without long-term commitments.
GM Direct Hire, one of the notable alternatives to Hertz, offers a diverse fleet tailored specifically for private hire needs, making it easier for drivers to stay competitive on Uber and other platforms.
GM Direct Hire operates as a specialist provider of PCO-ready vehicles. The company supplies a consistently updated selection of models suited for private hire across London, whether drivers prefer hybrids, EVs, or traditional petrol options. Unlike a fixed contract or vehicle, this model gives drivers the agility to switch based on performance, running costs, or Uber requirements.
What vehicles are currently in rotation? The list continues to evolve, but among the currently offered models are:
Uber’s incentives powerfully influence today's PCO marketplace. Choosing a hybrid or all-electric vehicle not only cuts fuel costs, but also qualifies drivers for Uber Green.
This ride category, available in London since early 2021, offers fares equal to standard UberX rides. However, it prioritises greener vehicles in the app experience, translating to more bookings.
Recent government data reinforce the savings: the average cost per mile for electric vehicles can be under 6p, compared to around 14p for petrol cars (when factoring in fuel and maintenance). Source: UK Office for Zero Emission Vehicles.With zero emissions and whisper-quiet performance, it meets London’s TFL standards and avoids penalties like the Congestion Charge and ULEZ fees—putting more earnings in the driver’s pocket. The regenerative braking system also boosts efficiency, especially when navigating dense urban traffic.
Their fleet includes recent models with full servicing and insurance bundles, and they permit rental extensions or flexible terminations to match changing job patterns.
Imagine checking your ride-hailing app and knowing that each shift saves you fuel costs and emissions fees while delivering a smoother drive all day. Have you tested a PCO-ready electric vehicle yet?
Flexibility in a PCO rental agreement can directly impact income potential, driver satisfaction, and workload management. For most drivers in London's private hire market, the ability to rent on a short-term basis without long lock-in periods is a deal-breaker. The details below compare Hertz's weekly rental model with the contractual terms offered by G&M Direct Hire, a known competitor in the PCO market.
Hertz offers a transparent and driver-oriented weekly rental system. Drivers can renew on a week-to-week basis without worrying about early termination penalties or long-term obligations. Return policies are simple: vehicles can be handed back at the end of any paid rental week, provided notice is given.
Details from Hertz’s official weekly rental page confirm:
In comparison, G&M Direct Hire locks drivers into an initial commitment of four weeks. This means the car cannot be returned before the end of that term. Additionally, once you’ve decided to return the vehicle, the company requires a full week's advance notice.
This structure limits flexibility and may not suit drivers who need to pause or stop driving for personal or financial reasons mid-month.
New drivers are experimenting with ride-hailing. Full-time drivers who switch platforms often. Even part-timers with fluctuating availability. These groups gain more with Hertz. If you're unsure about long-term driving or earnings potential, weekly rental keeps your commitment low and options open.
The week-by-week setup not only protects you from overcommitting but also matches the unpredictable rhythms of London's ride-hailing industry. For those prioritising adaptability, the numbers favour Hertz every time.
We have diverse EV Fleet to offer for PCO drivers in London.